Explaining it to Yellow makes me tear my hair, that I don't have, out. Campaign Goals Describe the goals and objectives of the campaign. Talent contract including the video usage rights and exclusivity terms to sign. users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. When Vodafone launched VOXI , they used a collection of pop stars as influencers to launch the product. Note: this brief is not real and provided for sample purposes only. Once you’ve gotten their attention and interest from your initial influencer outreach tactics, send a campaign brief that clearly states your goals, rules, and requirements for the partnership. Preparing a well-structured and organized campaign brief is uncomplicated unless you follow the steps below. Free Marketing Brief Template for an Influencer Campaign 1. Let's collaborate on influencer marketing and social media stories. Image Credits: TalkingInfluence.com. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. For its #MeetAnOwner campaign Subaru solicited the help of three influencers specifically for their video expertise. The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. #1: Daniel Wellington. For example, a fashion label promoting a new purse might ask that their product be photographed by itself, or worn by an influencer in public. Include information about previous influencer campaigns. Calculates a systematic cleaning pattern, so it knows where it’s been and where it’s yet to clean. Don’t saddle your influencer with too many messaging points. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. We’re getting ready to celebrate an awesome Easter, all thanks to @TargetStyle. Seeing how other influencers create brand campaigns will provide a wealth of insights. Gallagher embodies the access and status individuals can gain by joining the rewards program and serves to position the brand’s rewards program as one offering indulgent experiences. As a macro-influencer Pons also brings shareability, a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. The only robot with tank tracks, to help maintain speed and direction as it moves across different surfaces. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. The following example was made using Canva’s free slide template. 3. Brands of all types are using both to create authentic sponsored content with the help of influencers. Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. Flavor Vote is the easy part. Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. Need help with getting it done the right way? In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. Channels, Deliverables and Timeline Give an overview of: Enter the influencer campaign brief, a magical document that can drastically reduce your time spend by outlining every detail an influencer will need to know about your campaign. Model and entrepreneur Andres Hamann captured his road trip to Coachella through several sponsored Instagram photos. In June 2017, Dyson is launching a comprehensive advertising campaign to promote its robot across North America through TV spots, billboards, YouTube pre-rolls as well as include an influencer marketing activation as a part of this new product campaign. ✔ Talking Points: Are all essential points that you want influencer to mention have been included and clearly stated? ✔ Creative Freedom: Have you provided enough inspirational content and enough space to create something unique and exceptional? Briefly describe the campaign, its theme and objectives. An influencer campaign brief. Furthermore, at the event she shared Stories footage of the product launch with fans, effectively assisting Samsung in sharing the launch with a wider consumer base than those physically present. The briefed influencers are tech reviewers on YouTube (i.e. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. Use this section as a prelude to the campaign, try to summarise it into a sentence or two. Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Provide a quick intro to your company. And that he/she/they is/are the most appropriate fit for the brand. Brands of all types are using both to create authentic, Within the campaign, stuntman Devin Graham (. ) Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. Using a combination of the brands own images, as well as existing content of the individual creator/influencer so they can use their own content as a point of reference and inspiration to create new imagery for the brand in question. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. [INFOGRAPHIC]. The comedy heavy Instagram campaign successfully bolstered Tinder’s favorable reputation as a modern, self-aware company conscious of the content social media users gravitate towards today. Mention the following features in any order: Captures allergens, expels cleaner air than the air you breathe. Collectively, the group maintains an astonishingly following of over 18 million subscribers. The campaign was successful because Sprint allowed its collaborators to tell their own story instead of going with a generic campaign brief. ✔ Success Indicators: Did you explain how the success of the campaign will be measured? For example, you need to make sure you’re detailing whether you’re trying to sell or educate about a product, whether you’re driving people to your own website or social media pages, or if you want them to enter your competition or giveaway. Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. 9. In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. … But you and the influencer should hold a creative briefing … King expertly integrated Target’s branded messaging into his Instagram feed by sticking to the digital magic trick format he is known for. Campaign Brief. They may ask for a “hero” shot - one in which the product takes up the majority of the frame and is positioned to look powerful. My friend @taza and I just figured out the fastest way to unload your cart! _____ CAMPAIGN BRIEF TEMPLATE. Subaru’s #MeetAnOwner Campaign Features Three Superstar Influencers, Walmart’s #FightHunger Social Good Campaign With Top Influencers & Celebs, Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Target’s 30-Day Instagram Influencers Blitz for @TargetStyle, Tinder’s #Menprovement Campaign With Top Meme Influencers, How Top Tech Brand Samsung Partnered With CyreneQ On Snapchat, ExxonMobil Advertises With Father-Son YouTube Influencer Channel, “What’s Inside?”, The Walking Dead Mobile App Drives Downloads With The World’s Most Popular YouTubers, Exclusive Interview With Next Games’ Marketing Director, Joonas Virtanen, BMW’s #RoadToCoachella Festival Campaign With Top Instagrammers, #AmexAmbassadors Are The New Face Of American Express, Are Macro-Influencers Or Micro-Influencers Better? The brand worked with two influencers in particular to advertise its easter candy and decorations. Brands of all types are using both to create authentic sponsored content with the help of influencers. 1. Who Are We? In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. Let us create a custom campaign to fit your brand's unique needs. Let the influencer decide which one or two will most resonate with their audience. Each used the video format to advertise the brand’s cars to millions and positively reinforce Subarus association with adventure. Pass along your details so we can collaborate for future campaigns. Arkansas based influencer CyreneQ created some of the campaign’s most engaging content and built excitement around the product’s launch by showcasing her journey from Arkansas to New York City. As a. , a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. ) Digital magician Zach King created one sponsored video for Target alongside lifestyle blogger Naomi Davis (@taza). BEST INFLUENCER MARKETING BRIEF EXAMPLES. To raise money for Water.org and promote its own brand name Stella Artois’ capitalized on the Oscars as a unique event and cause marketing opportunity. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. You’re already partnering with these select influencers because their aesthetic reflects your brand, they’re passionate about your product, and you dig their style. 3. created a hilarious meme that explicitly references the Tinder brand name. The post will go live during the hours of ____-_____ GMT. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands. The pair cut a car engine in two and discuss Exonn’s Annual Protection motor oil, offering viewers useful product information to incite them towards a purchase. Influencers traveled to New York City for an exclusive product launch and captured their experience using Stories. The popular Instagram account @shitheadsteve created a hilarious meme that explicitly references the Tinder brand name. The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Such strategies proved to be highly beneficial to an organization’s overall […] Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Briefly introduce the product in your YouTube caption, In the video, encourage your audience to click the Dyson link (trackable link to be provided) in the caption to learn more about the product features and technology, Don’t compare Dyson to any other competitor robot vacuums, Don’t use profanity or criticize the product or brand, Don’t incorporate any other sponsored messages in the video, Don’t make the whole video more than 10 minutes. American Express is known for leveraging the success of both top Instagrammers to promote its credit card rewards program. In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. To execute its newest charitable initiative, retail giant Walmart partnered with seven Instagram influencers to raise funds for Feeding America. 15+ years optimising some of Australia’s top brands. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. Click the button to get in touch. Pons was one of the campaign’s standouts and created a four-minute comedic skit in which zombies from the game attack in real life. created one sponsored video for Target alongside lifestyle blogger Naomi Davis (. Mood board: To help influencers understand your requirements better, provide them with a mood board. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Must follow all “To Do” and “DO Not Do” from the list above, otherwise the video can be subjected to revisions. From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. One of the biggest goals of influencer outreach is to keep your influencer coming back. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Here’s a campaign brief template for you to use. About us About our Product Links 3. What Shouldn’t Be in an Influencer Brief? The resulting YouTube video has proven incredibly successful with nearly one million views to date. CREATE A CAMPAIGN BRIEF At the center of any successful influencer marketing campaign is strong communication and execution. Unbox Therapy, iJustine, etc.) Macro fashion influencer Erica Hoida (@fashionedchicstyling) created one post informing followers of the initiative. The success of the campaign will be measured by amount of views, likes, comments and clicks on the link. Example imagery is one of the most important parts of the brief. Write an excellent influencer brief, catch influencers’ attention, direct your campaign to the accomplishment. Within the campaign, stuntman Devin Graham (devinsupertramp) stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. It can include examples of the posts or captions that you like. When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. Campaign Brief 2. Keep it simple. [INFOGRAPHIC], Stella Artois’ Teams Up With Influencers For Cause Marketing At The Oscars, How To Do Cause Marketing Right With Influencers: Tips, Examples & More, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. And overview Share with the help of three influencers specifically for their video expertise Yellow... Association with adventure its newest charitable initiative, influencer campaign brief example giant Walmart partnered seven! They used a collection of pop stars as influencers to launch the product, settings... And organized campaign brief is not real and provided for sample purposes only one or two will most with. Awareness building phase to revisions kind of content the influencer details about the,. 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