Work closely with sales management to achieve long-term and short-term revenue and profit goals, Work collaboratively with management team to build coherent brand strategy and product definition that positions company competitively in the marketplace, Talent leadership: Hires, retains, and develops a highly qualified marketing staff which supports the digital transformation across assigned product lines and in higher education, Coordinate with Managing Director, Finance and VP Products & Markets to ensure timely development of product requirements and budget to understand financial parameters and alternative business models to anticipate investment returns, Product-specific market research and validation, Teamwork/collaboration with other departments to achieve Higher Ed’s overall goals, Support sales organization, representing a group of approximately 150 sales professionals, Work closely with sales management and the sales organization on opportunity targeting and SFDC data population, Manages marketing departments, representing a staff of approximately 3-10 employees, Responsible customer conversion from print textbooks to digital learning products and solutions, Strong understanding of technology and experience in marketing software products, Five years of product marketing experience (in higher education, preferred), Must have ability to construct compelling arguments, as well as strong command of the English language, correct grammar, and editing skills, Strong analytic, problem solving, and organizational skills, Demonstrated ability to create effective, persuasive marketing pieces, Prepare and manage the marketing plan and budget, Develop and oversee innovative marketing strategies to strengthen SRG´s position in the author and researcher community for books and journals, Lead a team of marketing experts with the main focus on content acquisition, driving usage to the database and raising the awareness of the portfolio and Springer Nature at large, Work with the VP Marketing SRG to prioritize projects and resources delivering scalability, efficiency and reporting as required, Coordinate and oversee the implementation and tracking of global marketing activities incl. Measure and report results, and adjust plans as needed for future success, Drive sales through digital marketing. Searching for marketing director resume examples will also help you write your own resume. Leads activation of all digital, social, mobile brand programs across different media platforms, Leads the process of marketing research by defining customer understanding gaps and setting objectives to the MSS and leads key marketing research initiatives. MBA or relevant Master’s degree preferred, A minimum of 10 years of experience working in marketing or business development. Develops and articulates strategies to meet business objectives for a broad functional area, Accountable for the performance and results of cross functional groups within a business to integrates products into a coherent portfolio of products focused on the market. throughout the factory and business teams, Manage Honeywell’s portfolio of product/system brands to appropriately position the offerings to the market and in compliance with Honeywell’s long term brand strategy, BA/BS in Business Administration or Engineering Field, 10+ years of business leadership experience including P&L exposure and accountability, 5+ years experience leading projects based business, 5+ years experience establishing annual operating plans, Embrace the philosophy of taking 100% responsibility for delivering results, Strategy and execution skills with 10+ year's proven ability to operate strategically, tactically, and operationally, Superior presentation and communication skills. and/or equivalent education, Experience in the development and implementation of marketing plans, In-depth understanding of the drug development process, Demonstrated ability to be a high level contributor or leader of multiple projects, processes or functions, Should have the ability to converse with professionals about several disease states/product categories that are targeted by Astellas, Ability to present complex issues to higher level management and contribute to high level presentations and discussions is a must, Must be willing to travel as the job requires (up to 30%), including international travel, Fifteen years or more of pharmaceutical industry commercial experience in Marketing, Sales, or other related areas, Five years or more of cardiovascular, diabetes or other related, Extensive knowledge of Marketing procedures and Strategic Planning within the Pharmaceutical industry, Highly developed leadership and management skills with an ability to set a vision, to lead change, and to lead and mentor others, Excellent strategic thinker with the ability to formulate, develop and execute brand management and promotional strategy based on a keen understanding of the science and on a level of proficiency with clinical development, regulatory, operations and applied analytical skills, Excellent management skills: hiring, recruiting, training, performance management, planning, prioritization, objective setting, and meeting management and plan execution, Demonstrated excellence in project management and effective management of multiple projects/priorities, Successful track record of product management with an understanding of revenue forecasting and expense budget planning and tracking, Originate, direct, develop and implement new integrated marketing communication schemes, methods, strategies and concepts to generate demand, brand awareness, and customer loyalty, Oversee the creation, development, and production of national advertising campaigns and adjacent paid omnichannel media campaigns, Manage primary agency of record relationships for brand portfolio advertising and media including negotiations, requests for proposals, scopes of work, and contracts, Manage public relations and earned media outreach strategy and efforts through leadership of public relations agency as well as participate in the planning, development, and execution of branded events and activations, Manage one of largest cost centers in Marketing which includes forecasting, budgeting, and reporting and provide quarterly competitive activity summaries to Masco, Attend and present at high stakes customer meetings in a selling capacity, Lead internal communications including the quarterly publication of company’s internal newsletter as well as internal marketing memos and announcements, Assist the Chief Marketing Officer in other projects as needed, 7-10 years marketing and/or sales experience, Lead Experiential/Event team to develop buzz marketing strategy and create/execute experiential events supporting marketing priorities, Develop creative and innovative event experience concepts that drive brand priorities and that inspire, engage and delight brand fans as well as prospective fan viewers, Track and measure ROI of events, and plan future accordingly, Manage team and agency partners to execute a broad range of experiential events, Collaborate with cross functional teams both internally and externally to achieve one brand message - Stations, Affiliates, MVPD partners, NBCUniversal networks…, Lead and develop a team of event specialists and oversee the day-to-day operations of the team, Partner with other Brand Communications Team departments, including Graphics, Copy, Visuals, Public Relations, Social Media, Advertising, Sales to continuously develop and streamline processes that support event production, Partner with digital teams and public relations teams to broaden scale and scope of events through social media and PR amplification, Ensure event concepts, marketing, and customer experience are aligned with brand vision/strategy/goals, Oversee annual budget management: planning and reconciliation, Function as a thinking partner on all company initiatives to ensure a consistent brand message and experience is delivered to customers, Hold the creative lead in testing and prototyping new events ideas while staying focused on the brand, business and viewer, Expertise in event/experiential and buzz marketing, Expertise in US Hispanic market along and knowledge of local Hispanic marketing tactics, Knowledge of broadcast network along with their partners (MVPDs, Stations…), Ability to manage multiple brands and multiple projects at once, Proven track record of executing at a high level with ability to work well in a fast-paced, team environment, Ability to lead, influence and collaborate in matrix organization, Proven ability to think and write creatively, handle multiple projects and assignments concurrently and keep pace in a quickly moving department are required, Ability to propose and initiate creative and strategic solutions, Excellent communication and presentation skills; strong organizational and analytical skills; self starter; show initiative, Ability to interact with all levels of personnel and personalities, internal and external, in order to reach marketing goals and objectives, Develop a cohesive marketing & communication strategy for the Chapter, including marketing and revenue-generating partnerships (cause-related marketing and cash sponsorship), public relations, social media, advertising and branding, Partner with campaigns to help them meet their revenue and participant goals, by developing strategy and offering guidance and support in the implementation of that strategy, In collaboration with campaign staff, maintain and grow relationships with current partners and sponsors by regular communication, Identify and pursue new marketing partnerships (including cause-related marketing) within campaigns and for the chapter, Identify and pursue opportunities for cash sponsorships for campaigns and the chapter, Be a key resource for the chapter on LLS branding, messaging, and marketing and communication resources, Analyze key marketing initiatives for short-term and long-term success, Engage volunteers with expertise in marketing and communication, including the development of a high-impact Executive Leadership Committee consisting of 6-7 volunteer members, Collaborate with the regional and national staff members to obtain resources and develop strategies with regional or national impact, as needed, Maintain a working knowledge of the LLS mission and programs to promote the field and campaign fundraising initiatives, Oversee retail partnerships program, to include identification of new revenue opportunities, and strategic growth of current relationships, Identify new and innovative revenue opportunities for chapter and campaigns, to include stand-alone events, sponsorship opportunities, media partnerships, and social media campaigns, 4 -6 years of communications or marketing experience, Experience managing marketing partnerships or sponsors, Experience working with volunteers or a personal experience as a volunteer, Own and drive Flywheel for all brands in South Asia (at regional level), Identify and solve B2Penetration for the region, University Degree. This includes documentation of all completed and scheduled sales activities, including move-ins and move-outs, High School degree with some college preferred, Experience working with seniors preferred, Ability to speak and write effectively to present information, Proven success working with computers including Microsoft Office Suite and contact management software applications, Maintains a flexible schedule to accommodate the needs and schedules of prospects. Use our free marketing manager resume sample to boost your chances of getting your ideal job. ensure consumer orientation in everything we do, define and manage LEGO City’s role in the overall portfolio, set targets, secure a strategic approach and more, Marketing innovation. Managed the marketing function with emphasis on championing the brand and expanding the customer base. ), Enable direct and indirect selling teams to articulate the differentiated story of Oracle Application Development (AppDev) Cloud and PaaS solutions, Evangelize and be a spokesperson for integration solutions to different Oracle and drive higher value to customers and the business, Identify customer needs, oversee market research, and monitor the market trends/competitive landscape, Define sales plays and marketing plans in close collaboration with regional sales, Business Development, and Field Marketing organizations, Develop products and solutions go-to-market strategies comprised of well-tested methods with an infusion of creative and innovative approaches, Build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets, Design integrated marketing programs by working closely with field marketing teams, Work closely with related product teams to define joint solution messaging for platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS), Improve brand awareness via supporting analyst relations and PR activities, and enable thought leadership via high-quality content, 7+ years of relevant work experience (e.g. A few of the main duties of a director of marketing are creating weekly or monthly marketing … Self-starter with bias for action; enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities, Dedicated to meeting the expectations and requirements of internal and external customers; seeks customer information and uses it for the improvements in products and services, Can marshal resources (people, funding, material and support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently, Pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks, Spend their time on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help and hinder accomplishing a goal; eliminates roadblocks, creates focus, A bachelor’s degree or equivalent, preferably in marketing or communications, an MBA or marketing masters degree is a plus, Experience of working in marketing at Senior level and leading marketing functions, in a B2B publishing and information services environment, experience in the Legal Industry is a plus, Solid track record in subscription marketing, digital marketing, event and advertising related, Experience with marketing automation and CRM platforms, Hands-on, reliable, self-starter who is focused on results and passionate about marketing, Demonstrated results in delivering marketing value to the bottom line, Strong interpersonal skills and ability to influence others and work effectively on cross-functional teams and within matrix structures, Strong organizational skills and ability to meet deadlines despite the inevitable need for juggling that exists in a fast-paced company, Profit & loss for LEGO City business globally, Leadership and people management to develop a strong, motivated, adaptable and diverse marketing team that develops the right capabilities and is prepared for the future, The LEGO City strategy, i.e. , PR/media, social media and digital communication strategies to expand visibility and increase member and community across... 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