Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. Finding a USP (unique selling proposition) for your small business is not always easy. If we go back to some of the examples above, here are some ideas: Get Healthy, Get Toned, in just 30 minutes a day, in the privacy of your own home. “Quality Christ-Centered Education for Every Student” This USP is not effective. It needs to be unique. Let's look at each of these factors in a bit more detail. What is it and how do you get one? In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. It is your school in its most authentic form. In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. Here are 31 of the best examples from around the web to help you improve your business! If you think “Unique? A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. Unique Selling Proposition (USP) Your Unique Selling Proposition is where you take your brand statement and distill it even further. Today let’s make this discussion a little more concrete. Having a solid Unique Selling Proposition for your online personal training business can be the key to sucess. There is no hint as to why students enrolled in this school are benefitting from the program. Read on! The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. By their nature, all social media platforms are different. It needs to be short enough to fit into a single sentence. It is your brand in its most concentrated form. Factor 1: Unique. by Wendy Connick Sales Training 101; Best Unique Selling Propositions. Learn how to make yours in a few easy steps. Guest Post by Sean Kosofsky. In this lesson, you'll learn what it is and be provided some examples. Example Unique Selling Propositions in the social media industry. A unique selling proposition is an advertising concept developed in 1961 and is still used today. This is, of course, the entire point of a unique selling proposition. Key Questions to … This unique selling proposition example is slick and different — the new standard in online payments. ~Kivi. A great value proposition is a statement that paints a clear picture of what your brand has to offer and how your product or service solves/improves your prospects problems. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ … Every Christian school in town could make the same claim. If you’ve been following along, you know that I’ve been using Facebook as my example company for the Sales Organization posts. Below are 10 websites and blogs with phenomenal USPs. Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). It needs to be desirable. So how about some USP examples to help you with your inspiration? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! 5. No surprise there. No reason to break tradition here. 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