Votre call center, qu’il soit en interne ou externalisé, est donc un point de contact primordial dans votre stratégie de relation client. And how you engage with them shows whether you value their business. However, if it’s too high, your agents could be taking too long to solve problems and may need some more coaching. Keeping a happy customer costs less than inciting a new prospect to your business and by being able to view your retention levels, you can ensure that your call center helps the business to … Related: Call Center Administrator, Customer Service Administrator, Client Services Administrator, Call Center Workforce Analyst, Workforce Management Specialist. les détracteurs (0-6) : vos clients qui peuvent potentiellement nuire à la réputation de votre entreprise. Missed calls are important to take into consideration, especially if your team has been struggling with that metric for a while. Depending on what you’re selling, this can vary greatly. KPIs for Customer Service Call Center Dashboard Report contains the complete collection of KPIs that pre-populate the Inbound Call Center Performance Dashboard. Similarly to the first-call resolution metic, this KPI can give you good insight to your level of customer service. Il permet aux clients d’évaluer sur une échelle de valeurs leur degré de satisfaction à chaud juste après l’interaction. Votre workflow de gestion des appels est-il optimal ? The better your average NPS, the better your call center ROI is likely to be. (Source: American Express)Average Abandonment Rate by industry: 1. If you plan to use it for the customer service in your company, make sure that it is aligned with the overall strategy of your organization. As with the CSAT, invite customers to rate their experience after a call or live chat from a score of 1 to 10. L’impossibilité de joindre un service client est naturellement un facteur de frustration et d’insatisfaction très important. A key performance indicator, popularly known as KPI, is a quantifiable measure used to evaluate performance against specific business objectives, say customer service goals. With this KPI, the shorter the better. How to use it. As even one blocked call can be a missed opportunity to connect with a customer or prospect, this is a call center KPI that should never be ignored. You’re asking your customers to express an emotion, and emotions are harder to grasp than objective facts, such as the sales department's financial KPIs. This KPI measures how long the agent isn’t managing contacts – meaning they’re not available for calls, not wrapping, and not previewing a new call. Afin de bien mesurer l’efficacité de votre service client, il est essentiel de réaliser un suivi régulier de certains KPIs ou Indicateurs Clés de Performance (ICP). There is no right or wrong answer to how long you want your call length to be. While missed calls can be bad for business, a good recovery tactic is to simply return the call to the customer. But there’s nothing your support team can … It can also help to review specific complaints to see what they’re about. Try to keep your agents under your target numbers of minutes of break time per hour. Il est toutefois de plus en plus difficile de mesurer correctement cet indicateur dans un contexte omni-canal. Making sure you’re ahead of the curve on this metric could go on to save you and your business a lot in the long run. FCR is often seen as the cornerstone of call center KPI’s. Call Quality. Keeping track of the number of calls answered is a great metric for several reasons. Pour mieux appréhender la question du délai d’attente, un centre d’appels peut calculer plus globalement la DMT ou Durée Moyenne de Traitement, qui englobe la durée nécessaire pour le traitement d’une demande d’un contact (temps d’attente avant de décrocher l’appel + temps effectif de communication avec le conseiller + traitement post-appel pour finaliser le traitement de la demande). For one, it helps you keep track of which agents are doing more or less than others and secondly, it helps you get an average of how many calls your agents are able to handle in an hour, which can help you decide if you need to scale up, scale down, or focus on training. Though call centers have standard measures for customer calls, their clients also set their metrics to track and … For this, they need to know the call center KPI metrics by which their work is assessed and their salary is calculated. First call resolution (%) – Being able to resolve the customer’s query/concern on the first call made. Read more: 14 Reasons Why Your Business Needs a SaaS Call Center in 2020. Formula: Total Wait Time for All Calls ÷ Total Number of Calls. Waiting too long to return the call, (often resulting in the customer trying to call you back) can result in decreased loyalty from your customers and eventually customer churn. C’est l’outil de mesure de base pour un responsable de la relation client. Of course, the shorter the call is, the more sales you can make in a day. Why does this call center KPI matter? Vos techniques de formations sont-elles adaptées pour maximiser la, performance des agents de votre call center. Perhaps the customer needs to be escalated to a different level of service to handle the concerns they are having. Il varie également du type de demandes : des demandes simples pourront être solutionnées au premier appel, tandis que des demandes plus techniques pourront nécessiter plusieurs échanges entre l’équipe support, technique et le client. This means that a customer’s issue almost certainly has not been resolved. Customer Call Center Performance Dashboard. Customers’ initial contact with a call center has a strong influence on customer perceptions. Similar to the metric above, average wait times are important and can make or break a customer’s experience. Call Center Status Metrics. Long wait times contribute to more frustrated customers and a potential dip in customer support quality. The most popular KPI for measuring customer satisfaction is the CSAT. Call center KPIs offer insight into your agents’ interactions with customers. Here are the other big KPIs and metrics for sales-driven teams that differ from support or service driven teams: The conversion rate for sales teams measures how many phone calls on average it takes to close a deal or make a sale. Le CSAT est l’un des principaux KPIs en Customer Service, si ce n’est le plus important puisqu’il indique le degré de satisfaction de vos clients. This measures the duration of each call, transfers made, how efficiently an agent has resolved a call, and if they needed an issue to be escalated. In particular, it is a simple and efficient customer call center KPI dashboard. As its name implies, this addresses the challenge of strategy execution. Votre workflow de gestion des appels est-il optimal ? Le taux de décroché est très souvent associé au temps d’attente pour mesurer l’efficacité d’un centre d’appels et donc la satisfaction client. Par téléphone, le délai d’attente peut faire référence au délai d’attente avant mise en relation avec un conseiller ou au délai d’attente avant résolution du problème. ? This is a typical customer KPI that you can use for your call center. According to a study conducted by The Ascent Group, 60% companies that measured their FCR for at least 12 months were able to improve FCR by up to 30%. It is a measure of the call center performance rather than of the agent performance. Call Centre KPI’s need data and the good news is there is more than enough data and call centre KPIs to choose from in a contact centre! Being able to solve a query or concern on those first incoming calls from a customer decreases the need to go through several channels and will increases the positivity of the customer interactions. Votre capacité à répondre à une requête d’un client dès son premier appel vous permettra de garantir la satisfaction de votre client. Ainsi, les KPI Call Center à prendre en compte sont ceux qui donnent des informations correspondant : Afin de bien mesurer l’efficacité de votre service client, il est essentiel de réaliser un suivi régulier de certains KPIs ou Indicateurs Clés de Performance (ICP). Vos techniques de formations sont-elles adaptées pour maximiser la performance des agents de votre call center ? Service level. It is usually the case that if the same customer is repeatedly contacting your center, they are experiencing major unresolved issues. ». Keep your call center on track with the right data. This metric helps managers plan expected revenue with set targets and current progress, while also giving them a view into how valuable an effective call can be for the team. Simple to set up. Call Center Shrink Rate – The percentage of time (in hours) that Contact Center agents spend away from the phone and not available to receive calls (including breaks, holidays, meetings, etc.) They help you see if customers can reach you quickly and if they get their most-pressing problems solved promptly. Cet indicateur peut égaler varier selon la perception du client. Generally, the higher the percentage, the better, as the customer is getting a more in-depth experience. The time it takes your sales reps to answer a call is a useful metric that can be used to support your team. The template is relevant to customer service teams, to help generate a 360-degree customer-centric view. This metric helps managers identify how much time an agent spends actually speaking to your customers. Ils sont d’ailleurs pris en compte dans l’obtention de la certification NF 345 sur la relation client. Key performance indicators (KPI) in a call center is a set of metrics determined to ensure good customer service. Knowing how many calls are answered within a time frame is critical. This KPI tracks the number of repeated calls from an individual customer. Ultimately, KPIs provide a focus on operational improvement and create a firm analytical foundation for decision-making. Anything from 9 to 10 can be considered a promoter, 6 to 8 are passive and 0 to 6 are detractors. A customer service KPI or metric is a performance measurement that is used by customer service teams and by the customer support management to monitor, visualize, analyze and optimize customer relations by taking advantage of an advanced 360-degree customer view. En revanche, un bon, Le taux de décroché est très souvent associé au temps d’attente pour mesurer l’efficacité d’un centre d’appels et donc la satisfaction client. Certains d’entre eux sont d’ailleurs des critères nécessaires à l’obtention de la certification, Au-delà du suivi de votre satisfaction client, la mesure des KPIs vous guidera dans l’optimisation de la gestion de votre service client : vos effectifs sont-ils suffisants pour gérer le volume d’appels ? Ils sont d’ailleurs pris en compte dans l’obtention de la. It is the average number of calls that were disconnected before the caller was routed to an agent. This KPI provides managers with insight into their team’s performance by monitoring multiple metric. Without a motivated and happy team, the rest of your metrics are sure to suffer. These could include: 1. 1. Il permet non seulement de mesurer la performance de votre équipe mais également la qualité du service client proposé. Facile à installer. En ajoutant au questionnaire un champ textuel permettant au client de compléter sa réponse, vous pourrez récolter des informations concrètes et immédiatement exploitables pour mesurer et améliorer la qualité de votre support client. Bill Price, President of Driva Solutions. A high turnover rate can be a huge hindrance to the efficiency of offices and call centers. KPI customer satisfaction; KPI quality of service; financial KPI and others. One study showed an 89% abandonment rate of customers on a customer service call if it has not been responded to within 5 minutes. For instance, support-driven teams place a much higher emphasis on how they measure the average wait time compared to sales teams. First-call resolution Defining KPIs can be extremel… Des KPI Call Center spécifiques pour chaque service KPI Call center en emission d’appels: Tout d’abord, en émission d’appel, les indicateurs de performance à suivre mesurent l’atteinte des objectifs de prospection et de vente. Keeping your agents happy in their work environment is key to avoiding high turnover (here are some great tips!). C’est un élément de mesure de satisfaction que vous pourrez inclure à votre questionnaire post-interaction avec le NPS et le CSAT. If there’s one thing to avoid in sales, it’s missing a call from a potential buyer because their waiting time was too long. The FCR is an important call center kpi that can help improve CX. Cet indicateur se mesure généralement sur une échelle de 1 à 5 (très faible à très élevé). Pour calculer le CSAT, il suffit de diviser le nombre de réponses positives/le nombre de réponses total, puis de le multiplier par 100. With it, you directly ask your customers to rate … Il se calcule en divisant le nombre de demandes résolues au premier contact sur le nombre total des demandes. Call center KPIs for Customer Service. In this example we create a Balanced/Strategy scorecard. Powerful integrations. Additionally, while measuring this metric, you also get an idea of another KPI- how fast your team is at responding to incoming calls. However, if your quality of prospects or ability to sell is hindered by shorter calls then time spent on calls may be worth tracking. La solution de téléphonie d'entreprise cloud - VoIP, Digitalisez votre entreprise avec la téléphonie cloud. If a query has been sitting around in your queue for several hours or days (depending on your CX practices), your customers are bound to be unhappy. This metric can help you improve your efficiency through more streamlined workforce management and better agent utilization to get the most out of your workflow. Il s’agit d’une bonne occasion pour inviter vos clients à préciser les éléments perturbateurs lors du parcours client (transfert de service en service, nécessité de répéter plusieurs fois les mêmes informations ou difficulté à joindre un conseiller). In your customers’ eyes, choosing to contact your business is an important investment of their time. First Call Resolution is a KPI for call center that measures the rate of issue resolution in the first interaction. Customer Service Balanced Scorecard vs. KPI Scorecard. En mesurant le taux de décroché, c’est-à-dire, la proportion d’appels traités par rapport au volume total d’appels entrants, vous pourrez suivre l’évolution de l’efficacité de votre service client. Customer satisfaction is everything. 6. Though its direct correlation with customer satisfaction rates might seem like the only benefit, FCR also impacts operating … Not only does it help with scaling operations (especially during busy seasons), the length of time it takes to answer a call makes a difference. C’est l’outil de mesure de base pour un responsable de la relation client. Pour avoir un bon aperçu de la qualité de votre service client, le délai d’attente est également un excellent indicateur. Measuring customer satisfaction is hard. When making customer satisfaction your customer service KPI, it’s important to remember that they’re not solely responsible for this metric. These KPI’s will help capture the internal workings and productivity measurements of your performance. versus the total appointed time. What is KPI in a call center? It monitors and reports the status of customer call center key performance values. Below is a list of important KPIs for customer service evaluation and acquiring actionable feedback. Key customer service metrics and KPIs to improve the bottom line. They might decide to try a different channel to reach you, and by the time they do, they will be much more irritated due to a miss in first-contact with your organization. Regardless of if you’re using an in-house support team, or a contact center location, it’s vital to be able to track your metrics. Si la recherche d’efficacité d’un call center tend à diminuer les durées de traitement, il faut veiller à ne pas réduire la DMT au détriment de la qualité du service perçu par le client. This shows that you’re trying to help and want the issue to be resolved. Because 67% of customers hang up the phone because they are frustrated they can’t talk to a real person. Le NPS vous permet de classer vos clients en trois catégories : Le Net Promoter Score se calcule à partir du pourcentage de promoteurs auquel on soustrait le pourcentage de détracteurs. We all know that good customer experiences are key to reducing churn and maintaining a healthy and thriving business in the modern age. For these operations, it’s vital that you keep KPI’s that are more customer service based, as they will help you interpret the level of customer satisfaction with the call. Le taux de résolution au premier contact mesure la capacité de vos agents à satisfaire une demande d’un client sans avoir à réitérer la prise de contact. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. Simply put, a Key Performance Indicator is a measurable value that demonstrates how effectively an organization is achieving key business objectives. By having managers benchmark and establish the call center KPI’s (key performance indicators) worth tracking for their team. Les réponses peuvent également se présenter sous forme de chiffres ou étoiles par exemple. This quantity is closely related to Service Level — an important KPI for inbound call centers. For example, high-level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes in individual departments or teams. les promoteurs (9-10) : il s’agit de vos clients les plus fidèles et susceptibles de devenir vos meilleurs ambassadeurs. Studies show that customers usually rely on phone calls to resolve questions that are urgent or complicated. Le taux de résolution au premier contact, également appelé “First Contact Resolution” (FCR) est un indicateur essentiel pour mesurer la performance de votre service client. In order for the efficiency of the call center to grow, each operator needs to be interested in personal growth. Employee morale might not sound like the most important factor in having a thriving and successful call center, but it’s probably the biggest KPI to consider. If you’re planning on monitoring the KPI’s for an inbound call center, there are some classic metrics you’ll need to keep an eye on. For these operations, it’s vital that you keep KPI’s that are more customer service based, as they will help you interpret the level of customer satisfaction with the call. Certains d’entre eux sont d’ailleurs des critères nécessaires à l’obtention de la certification NF Service Relation Client encadré par l’Afnor. Easy to use. Anyway back to call centre metrics and KPIs. These could include: This is a vital metric when tracking customer satisfaction. Taux de résolution au premier contact (RPC), Le taux de résolution au premier contact, également appelé “, Le taux de résolution au premier contact mesure la capacité de vos agents à satisfaire une demande d’un clien, Le CSAT est l’un des principaux KPIs en Customer Service, si ce n’est le plus important puisqu’il indique le degré de satisfaction de vos clients. Pour le mesurer le plus efficacement possible, il est important de demander clairement au client si sa demande a bien été résolue avant de conclure l’appel. « À combien évaluez-vous votre niveau d’effort fourni pour le traitement de votre demande ? This metric is important to help improve the sales methods the team uses to when reaching out to prospects. les passifs (7-8) : globalement satisfaits de votre service ou produit, ce sont vos clients qui ne seront pourtant pas enclins à recommander votre entreprise. A nirvana for most customer service centres, but much more difficult to achieve in real life. Customer Service KPI’s are one of the best ways to help track and improve customer experience across the board. There is a wide variety of call center KPIs that can be tracked, measured, and optimized. In fact, 77% of customers say that valuing their time is the most important thing companies can do to deliver good service. 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